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Google Ads

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As online transactions grow daily, PPC services are becoming essential for businesses looking to maximize their reach.

Starter Intermediate Advanced
Price / MO. $150 $300 $600
Google Ads Budget* $300 – 1,000 $1000 – 2,000 $2000 – 3,000
PPC Setup**
CPC Optimization
Ad Campaign 2 6 12
Display Campaigns
Landing Pages 2 3
Account Management 1 3 5
Report
Consultations*** 1 hour 2 hours
  • Google Adwords: Google Adwords is the world’s most popular paid advertising platform for SEM.
  • Landing page: The page users see once they have clicked through to your ad.
  • Ad Campaign: A series of ads with the same objective, targeting the same audience.
  • Ad management: Testing different images and taglines to maximize ad performance.
  • CTR (Click-through-rate): The percentage of users that click on your ad.
  • CPC (Cost-per-click): The average amount of money it costs each time a user clicks your ad.
  • CPM (Cost-per-impression): The average amount of money it costs each time a user views your ad.
  • CPA (Cost-per-action): The average amount of money it costs to generate a new fan.
  • PPC (Pay-per-click): An advertising platform that allows advertisers to pay each time an ad is clicked or, each time an ad is viewed.

PPC - Pay-Per-Click Advertising

Although organic search engine results comprise the bulk of increased natural (organic) traffic,  SEM Services, especially IPSWICH ENGLAND PPC allows webmasters to acquire new visitors, on a fixed monthly budget, as opposed to a larger upfront investment. A well balanced internet marketing strategy involves a well managed Google Ads campaign, Facebook pay per fan campaign, and other sources of pay per click ads. Facebook ads, which tend to convert extremely well, are becoming increasingly popular. All PPC  ad campaigns are monitored regularly by our experts. There is also Bing Search Marketing, Yahoo Search Marketing, Yahoo’s version of PPC, known as YSM.

PPC Ads – Pay-Per-Click-Marketing

As opposed to SEO, which can take months to get traction for certain keywords, Google Ads and PPC can quickly increase your online sales. However, there are many IPSWICH PPC programs, which should be combined with other internet marketing sources. As more advertisers signup, bids for keywords rise. The cost per click is reduced for websites that already rank well in unpaid, natural search engine results. Finally, click through rates from sponsored links (ads) only represent a small percentage of online traffic sources. Other forms of internet marketing should be considered, beyond PPC, including SEO and social media marketing. You can further increase online sales via affiliate marketing programs.

Google Retargeting Service – Convert More Website Traffic

If you are currently running a PPC campaign with Google Ads, you definitely want to explore Google’s Retargeting feature. You can influence an online internet surfer’s decision-making process, and decision to buy through a series of targeted ads that will appear following a visitor’s appearance on your website, if the visitor has found your website through search engines or traffic sources that are owned and operated by Google. Take advantage of one of the most recent online marketing channels available to you on the internet.

SEM Services - Search Engine Marketing 

The primary SEM services offered by Himalayas Ecom Design include Google, YouTube, Yahoo, and Bing PPC services – pay per click advertising. In fact, we also offer PPC services on Facebook, LinkedIn and other platforms. You may be wondering what the advantage or disadvantage is of using such search engine marketing services, or what the differences are between PPC advertising are between Google and Facebook. First, the cost will vary depending on which medium you use to advertise your business. In addition, the way you target the demographics you are after is entirely different on each one. Also, each site yields different demographics. One of the benefits across all sites is geo-targeting – being able to target people in specific regions or areas. On top of that, the major difference between implementing a PPC campaign via search engines than using social media, is that using search engines, your ad will appear based on the keywords entered by a searcher, whereas, using social media marketing, your ads will appear based on the users’ interests. All of these factors should be considered prior to deciding upon which SEM service to use. Contact us to help you make the right decision.